The "Latvian State Forests" (Latvijas Valsts Meþi) advertising campaign "Mammadaba" (Mother Nature), which was created by the Latvian advertising agency "!MOOZ", was featured this month in one of the advertising industry’s most prestigious magazines - "Lurcers Archive".

The "Lurcers Archive" magazine is published every two months and features top advertisements from around the world. The magazine’s main criteria are not the entertainment value of the advertisements it features, but the professionalism of the ads. Furthermore, anyone can submit to the magazine, free of charge, their advertisements to be evaluated by the magazine’s experts. The magazine is one of the most prestigious ad magazines in the world, and is read by thousands of advertising industry specialists all over the world. Up until now, no other Latvian ad has been published in the magazine.

The "Mammadaba" campaign is a "Latvian State Forests" initiative to promote spending more time outdoors enjoying nature. The goal of the initiative is to acquaint Latvian residents and foreign visitors about Latvia’s natural wonders and the exhilaration of spending time outdoors. More information – www.mammadaba.lv.

Tomass Kotoviès

Head of communications at "Latvian State Forests"